Wemuse as a successful case study in entrepreneurship and innovation

Three weeks ago, we were invited to present wemuse as a successful case study for students of the Master’s Programme for Entrepreneurship and Innovation at the EAE Business School. It was a great opportunity to share knowledge with the students and I liked the fact that I was able to explain the story of the company’s creation in as much detail as I wanted.

I told them all about the beginning of wemuse, how we began to go over the idea at a café in L’Eixample. I explained how we created the first drafts of the business plan, as well as the first meetings with acquaintances and people of note in the retail sector who gave their approval to the business idea and the team.

Normally, during a standard pitch I summarize and consolidate the story into two or three relevant points, because it is more important to focus on the problem and the solution that you are offering with your product/service. However, at the university I was able to dwell on the subject for as long as I wanted, explaining at length the partner agreement, the company constitution, how we held and structured the first round of investment with FFF (family and friends), how we selected our IT supplier, as well as the creative elements of design and conceptualization of the app.

They asked me a lot of good questions, which is always a good sign. It was a dynamic presentation that stirred up a lot of curiosity about some of the points; the students wanted to squeeze all possible information out of me in order to learn from the things we did well and find out which ones didn’t work so well in other endeavours.

One of the parts that grabbed their attention the most was in regard to the strategy and philosophy with which wemuse was born and that we have maintained from day one, the “lean start-up.” Due to it being my third startup, I’ve gone down an interesting road. I would dare to say that I have seen just about everything, which is why this knowledge and set of tips is what interested them the most.

I also devoted part of the presentation to transmitting some tricks and good tips that we were told about during our acceleration stage at Lanzadera. As I always say, it was a great help, and we will always be very grateful for all the support and knowledge we received from the Lanzadera team as well as colleagues from other start-ups.

Without any doubt, the most interesting point was when I taught them how the app works, its functionalities, metrics…That is to say, this is the solution that we provide to retailers and how we help them to improve their product selection through a tool that is useful and simple to use. It was a moment of my presentation in which I received very interesting feedback about wemuse, and afterwards we held a brainstorming session that resulted in other possible use cases for other industries.

As is always the case in life, it is when you share information without expecting anything in return that you end up getting more than you give. In this case, the students shared very good ideas with me, as well as expanding the mutual personal network that gives birth to businesses and opportunities.

If the story of wemuse has inspired them with one or two ideas that they can apply to their entrepreneurial endeavours, we can be more than satisfied.

Would you like to get to know the story of wemuse a little better? Write us and we’ll set it up.

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Wemuse as a successful case study in entrepreneurship and innovation

One of the parts that grabbed their attention the most was in regard to the strategy and philosophy with which wemuse was born and that we have maintained from day one, the “lean start-up.” Due to it being my third startup, I’ve gone down an interesting road. I would dare to say that I have seen just about everything, which is why this knowledge and set of tips is what interested them the most.

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