Lanzadera Market, a physical shop for testing customer feedback

Lanzadera has done it again! For years they have served as a national example of how to accelerate start-ups. I am speaking from personal experience, because we had the opportunity to be one of the start-ups chosen and accelerated as part of their Traction program. At Lanzadera, I was able to see just how much talent there is in Spain. There are so many people here with the desire to work and take on the world, businesspeople sharing knowledge and experience. For me Lanzadera is an example of high-level success, where you can witness synergy and collaboration between start-ups. At the same time, we were able to learn a lot from the expertise of the project managers, the Lanzadera team, and among the best businesspeople from Mercadona.

For projects in the initial or seed phase, there is no better place to work and grow while sharing a worktable, meal, insight, and training with other start-ups.

Lanzadera has done it again by creating Lanzadera Market, a 450 m2 physical pop-up shop in the Saler Shopping Centre that will be there for a period of two months. Why is this project so relevant for start-ups?For several reasons:

  • Despite being a leading accelerator and national point of reference, they continue to innovate, evolve, and create new formats like the Lanzadera Market. It is an important message for any business: growing and evolving is what it takes to get to number one. Juan Roig once told us in a presentation to “do whatever you want, the project that you fancy the most, but you have to be number one at what you do.”
  • An accelerator with a start-up/innovation/digital-oriented view has bet on something a bit traditional, a physical shop, in order to test and collect information from customers. It is also useful for introducing, developing, and improving their products.

It is vitally important for any start-up to have the support of an accelerator like Lanzadera, and now as well allows them to have a place in Lanzadera Market where they can fuse the online and offline worlds. It is the same concept that guides us, and that we provide to our clients through wemuse.

If you are able to make it there during these two months, you will find workshops and products from businesses such as Timpers, Tuilus, Vintage TTS, Brava Fabrics, It Closet, Clotsy Brand, En el bote, Smileat, Natyal, Ritta Piperita, Rosita Vientos, Saigu, Kaf Cosméticos, Feelit and Flamingueo.

We would like to once again extend our congratulations for the project and for continuing to inspire so many start-ups with your passion and innovation, making things happen.

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