90-60-90: Is there such thing as the perfect measurements?

These days, we know how to measure ourselves correctly and we have more weapons to fight against the famous 90-60-90 (cm), so let’s put it to the test! Are they really the perfect measurements for a woman? Are there perfect measurements for men? Do  perfect measurements even exist?

Like every story, it starts at the beginning.

The first woman

Well, yes, there was an original muse on the international stage who could boast of having the desired 90-60-90. It was no less than Her, the one and only: Marilyn Monroe.

It turns out that Marilyn was 1.66 meters tall, considerably far from the 1.80 that runway models typically measure. And that goes without mentioning a little thing called proportion, something that makes the concept of perfect measurements sound wrong all on its own.

The first man

Yes gentlemen, there was also a first man. Well, to be fair there are several of them, but the important thing is that the perfect measurements myth also exists for men…although there are some slight differences.

One might think that the first could have been David’s Michelangelo, with his abs and musclebound arms, but it turns out that there is a small flaw in his anatomy in the form of a missing muscular detail between the spine and the right shoulder blade.

Or perhaps it was Eugene Sandow, the father of bodybuilding, a man who featured heart-stopping measurements and was even used as the model for the statue given to recipients of the Mr. Olympia bodybuilding award.

Regardless of whoever it was, it is funny to see that in the majority of places that mention the perfect measurements for a man you can see tables and ways to calculate the perfect body according to your personal symmetry. On the other hand, it is somehow unacceptable for women to go even a little beyond the standard 90-60-90. It is apparently necessary to make excuses for someone who measures 85 – 63 – 92 and is spectacular. No comment.


Over the course of history, the desired proportions and accepted beauty canon has changed and involved in infinitely different ways. If we wanted to have a more objective perspective, we could find it in drawing techniques and how different types of bodies are chosen as models.

Perfection in the measurements of one’s body are not defined by the beauty canon of advertising or television, nor by any fashion designer. What gives perfection to a set of measurements are the proportions.

The perfect measurements

The Universities of Cambridge and Texas determined that the 90-60-90 does NOT represent the perfect measurements, but one can determine perfect measurements for each individual woman by looking at the proportion between the waist and the hips.

The magical number almost has a license to kill: 0.7.

By dividing the perimeter of the waist by that of the waist you can determine if you have the perfect measurements.

But to be honest, for whoever wants to be perfect, the best thing is just to be happy and know how to choose your size without going crazy and if you can get some help, it’s not so bad.

The perfect measurements and size

Having the perfect measurements does not mean that there is a perfect clothing size nor that you are going to have the same size in every shop.

Numerical sizes like 34 or 36 were inherited from a system used by men’s tailors, which, as we have seen, are derived from the outline of the chest and waist. Broadly speaking, we should be able to make sure that when we are talking about a size-50 men’s blazer, the outline of the chest would measure around 100 cm.

However, the evolution of fashion and an attempt to fit more body types into the same sizing system meant that a new system would be implemented that increases the centimeters between sizes.

It’s nothing new to know that sizes are not faithful, and, as it is not necessary to respect the meaning of the measurements, we know that we are already screwed.

On the other hand, we live in a society where image is important, and we have it burned into our heads what using a smaller or bigger size means. This has caused there to be different ways to name our sizes in order to try to avoid being labelled as “fat,” “normal,” or “thin,” without realizing that in reality it is irrelevant.

This is nothing new, but at least now we know how to measure ourselves so that a good size recommender like www.naiz.fit can help you enjoy your online shopping.

The most important thing about an item of clothing is that it suits you and fits you well, it doesn’t matter what it’s called. If we can get this prejudice out of the way, things might get better, who knows.


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