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News and tips on retail, our startup and insights from our industry experts.

The formula for retail success

Inditex overcomes the pandemic, leading the recovery of the textile industry in sales as well as profits, all the while maintaining far greater margins than their main rivals. The power of this headline is self-evident. How have they made this possible? What is the Inditex formula for success?

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The formula for retail success

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The formula for retail success

Luis Clavell

Wemuse as a successful case study in entrepreneurship and innovation

One of the parts that grabbed their attention the most was in regard to the strategy and philosophy with which wemuse was born and that we have maintained from day one, the "lean start-up." Due to it being my third startup, I've gone down an interesting road. I would dare to say that I have seen just about everything, which is why this knowledge and set of tips is what interested them the most.

Luis Clavell

Will the metaverse triumph in the world of fashion?

Depending on how the metaverse evolves and positions itself as a world parallel to the real one, it will bring with it many advantages and disadvantages. However, what is certain is that we live in a world in which we will be hyper-connected. In this world of hyper-connection, it may even come to pass that we give as much importance to our online avatar as to our image in the physical world.

Luis Clavell

The new H&M CEO is gathering feedback from the staff of their Barcelona stores

Helena Helmersson has made a powerful entrance with a very clear objective - to change the business model - as to continue onwards in the same manner will be unsustainable. How will she do it?

Luis Clavell

Lanzadera Market, a physical shop for testing customer feedback

Lanzadera has done it again by creating Lanzadera Market, a 450 m2 physical pop-up shop in the Saler Shopping Centre that will be there for a period of two months. Why is this project so relevant for start-ups?

Luis Clavell

Active listening to in-store teams to get it right with product selection

The in-store staff is who is in daily contact with the customers. They receive feedback from them at all times while they are working the dressing rooms, the registers, etc. The reality is that this information and input has a hard time making it back to headquarters.

Luis Clavell

Doppiaa hundred per cent made in Italy

To be Made-in-Italy in fashion has always been something sought-out and appreciated. Nowadays, with globalization and offshoring, a lot of companies have decided to relocate their production abroad, but as we have seen this is not the case for Doppiaa, who made being Made-in-Italy one of its strengths, combined with their passion for hard work and endless creativity.

Albert Carreras

How to use wemuse to present collections online

Woodys needed to get feedback from the opticians who prescribe their products all around the continent. How costly and problematic would it be to implement a tool that is usable by all of the sales partners distributed across different countries?

Luis Clavell

What do you need to implement wemuse at your store?

Today I want to explain to you just how easy it is to implement wemuse into store operations. When we first began developing wemuse, one of our app-design obsessions was that it be very intuitive and easy to use, for the end user as well as the content manager

Luis Clavell

How to make sure that your next collection is a super sales success

A company's in-store staff are who have access to all the knowledge and feedback from the customers, knowledge that has a hard time making it back to headquarters. They are who will make sure that the results of your upcoming collections are much closer to being sales successes.

Luis Clavell

After90′ and wemuse, working in tandem on the creation of their first collection

Here you have Teresa Villar interview, Lifestyle Category Manager at Fútbol Emotion. Wemuse to play a crucial role in this project and also has also been key when it comes to involving collaborators in the development of the collection

Luis Clavell

The importance of knowing what your customers want

The most important thing in retail is making the right choice when it comes to selecting the product and knowing what our customers want. That is why we created wemuse

Luis Clavell

Collaborative consumption and sharing economy

Perhaps, over the last few years, you have heard something about the shared economy or collaborative consumption, but do you really know what it means? This novel concept is already becoming part of our vocabulary and is mainly based on cooperation between users through the use of new technologies.

Luis Clavell

Plastic Collectors, non-profit sustainability

We started this project a year and a half ago, driven by concern at seeing everything that was happening in the world, and how little was being done about it. We think that by bringing people together who want to be a part of our pick-up events, we can begin to generate awareness and reach large numbers of people. Once you've participated in one of these pick-ups, you won't see your trash the same way again

Plastic Collectors

Sustainability in the world of fashion

As one of the greatest designers of this industry, Christian Dior, once said, "America is not a country of great luxury, but one of great expense." That is what the global fashion industry (not including Paris) has become a great expense. A joker named big data has slipped into the game of fashion and become the greatest killer of the concept of design as it has been understood in past decades. It was a tool for creating differential value, for building the identity behind the brand, and ensuring the sustainability of any corporation.

Borja Lossius

A 4YFN focused on what’s most important: continuing to grow

The most important thing this year has been being able to open the doors and keep working, continue building through meetings, meet-ups, discovering, and connecting. The format used has been a mix between in-person and online that has allowed for some very relevant presentations. Furthermore, we have grown closer as the two conferences were held at the same location

Luis Clavell

Sustainability as brand or marketing value in the short-term

How can we distinguish if 100% of a certain item is truly sustainable or if the sustainability is a self-proclaimed marketing ploy? To be 100% sustainable, three criteria must be met: It must use organic or recycled textiles, it must be produced in Spain, or if it is in Asia, it must be done in compliance with specific labour standards and the amount produced cannot be higher than the amount sold. We have many exceptionally good companies that are 100% sustainable, such as Bullfeet or ActandBe. These companies definitely meet the three requirements. They produce their 100% "made in Spain" products with natural fibres like bamboo and organic cotton. They also use recycled materials like RPET or recycled cotton

Luis Clavell

Five challenges for the omnichannel strategy

It is important to be certain about what these "channels" are, which link our brand with our clients. It's not necessary to have all of them, but rather those that adapt to our product and customer: more channels do not mean more omnichannel

Tony Batllo

The wisdom of crowds

James Surowiecki has studied this concept of "collective intelligence" and in 2004 he published a book called The Wisdom of Crowds: Why the Many Are Smarter Than the Few, which examines how decisions made with the backing of group information often end up better than those made with information from a single individual

Iván Abad

Corporate collaboration and startups, a definitive win-win

Increasingly, large corporations and multinationals want to collaborate with startups to streamline decision-making, take teams out of their comfort zone/monotony, and be able to have that "agile" way of working that start-ups have. This makes their internal projects more dynamic, avoiding the red tape of approvals and hierarchies. Collaboration between corporations and startups is a perfect formula where everybody wins, a clear win-win situation for both involved parties.

Luis Clavell

From B2b to D2C: How the rules of the game are changing in sports retail

At a moment in which sport and fashion are increasingly linked, the largest brands will perhaps pivot towards a business model closer to that of fast fashion. They may look at it under the lens of companies like Inditex in regard to optimization of supply and distribution channels, and decision-making based on market feedback.

Iván Abad

90-60-90: Is there such thing as the perfect measurements?

These days, we know how to measure ourselves correctly and we have more weapons to fight against the famous 90-60-90 (cm), so let's put it to the test! Are they really the perfect measurements for a woman? Are there perfect measurements for men? Do perfect measurements even exist? Like every story, it starts at the beginning.

Naiz Fit

New work systems that are here to stay

Has it ever happened to you that when you arrive at the airport you know the names of the flight attendant or have you already met dozens of times with the Iberia check-in staff in Miami or Sao Paolo?

Luis Clavell

A parAdIgm shift

Until very recently, it was common to hear an analogy comparing business strategy to that of a chess match. Of course, the similarities between them invite this comparison. Chess encourages us to study our opponent's movements, to get ahead of them, and to exploit their weak points. However, the metaphor of the chessboard comes up short when discussing the new rules of the market

David Pereira

Showroom 2.0

As we all know, product selection is key in the retail sector because the most difficult thing in retail is to get what the customer wants. We would all like to have the crystal ball to accurately foresee what will be the most successful in the future. In retail we all have all the sales information from the past but we don't know anything about the future.

Wemuse Team

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