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To be Made-in-Italy in fashion has always been something sought-out and appreciated. Nowadays, with globalization and offshoring, a lot of companies have decided to relocate their production abroad, but as we have seen this is not the case for Doppiaa, who made being Made-in-Italy one of its strengths, combined with their passion for hard work and endless creativity.
Woodys needed to get feedback from the opticians who prescribe their products all around the continent. How costly and problematic would it be to implement a tool that is usable by all of the sales partners distributed across different countries?
Today I want to explain to you just how easy it is to implement wemuse into store operations. When we first began developing wemuse, one of our app-design obsessions was that it be very intuitive and easy to use, for the end user as well as the content manager
Perhaps, over the last few years, you have heard something about the shared economy or collaborative consumption, but do you really know what it means? This novel concept is already becoming part of our vocabulary and is mainly based on cooperation between users through the use of new technologies.
We started this project a year and a half ago, driven by concern at seeing everything that was happening in the world, and how little was being done about it. We think that by bringing people together who want to be a part of our pick-up events, we can begin to generate awareness and reach large numbers of people. Once you've participated in one of these pick-ups, you won't see your trash the same way again
As one of the greatest designers of this industry, Christian Dior, once said, "America is not a country of great luxury, but one of great expense." That is what the global fashion industry (not including Paris) has become a great expense. A joker named big data has slipped into the game of fashion and become the greatest killer of the concept of design as it has been understood in past decades. It was a tool for creating differential value, for building the identity behind the brand, and ensuring the sustainability of any corporation.
The most important thing this year has been being able to open the doors and keep working, continue building through meetings, meet-ups, discovering, and connecting. The format used has been a mix between in-person and online that has allowed for some very relevant presentations. Furthermore, we have grown closer as the two conferences were held at the same location
How can we distinguish if 100% of a certain item is truly sustainable or if the sustainability is a self-proclaimed marketing ploy? To be 100% sustainable, three criteria must be met: It must use organic or recycled textiles, it must be produced in Spain, or if it is in Asia, it must be done in compliance with specific labour standards and the amount produced cannot be higher than the amount sold. We have many exceptionally good companies that are 100% sustainable, such as Bullfeet or ActandBe. These companies definitely meet the three requirements. They produce their 100% "made in Spain" products with natural fibres like bamboo and organic cotton.  They also use recycled materials like RPET or recycled cotton
It is important to be certain about what these "channels" are, which link our brand with our clients. It's not necessary to have all of them, but rather those that adapt to our product and customer: more channels do not mean more omnichannel
James Surowiecki has studied this concept of "collective intelligence" and in 2004 he published a book called The Wisdom of Crowds: Why the Many Are Smarter Than the Few, which examines how decisions made with the backing of group information often end up better than those made with information from a single individual
Increasingly, large corporations and multinationals want to collaborate with startups to streamline decision-making, take teams out of their comfort zone/monotony, and be able to have that "agile" way of working that start-ups have. This makes their internal projects more dynamic, avoiding the red tape of approvals and hierarchies. Collaboration between corporations and startups is a perfect formula where everybody wins, a clear win-win situation for both involved parties.
These days, we know how to measure ourselves correctly and we have more weapons to fight against the famous 90-60-90 (cm), so let's put it to the test! Are they really the perfect measurements for a woman? Are there perfect measurements for men? Do  perfect measurements even exist? Like every story, it starts at the beginning.
Has it ever happened to you that when you arrive at the airport you know the names of the flight attendant or have you already met dozens of times with the Iberia check-in staff in Miami or Sao Paolo?
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Until very recently, it was common to hear an analogy comparing business strategy to that of a chess match. Of course, the similarities between them invite this comparison. Chess encourages us to study our opponent's movements, to get ahead of them, and to exploit their weak points. However, the metaphor of the chessboard comes up short when discussing the new rules of the market
As we all know, product selection is key in the retail sector because the most difficult thing in retail is to get what the customer wants. We would all like to have the crystal ball to accurately foresee what will be the most successful in the future. In retail we all have all the sales information from the past but we don't know anything about the future.

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